The RA Tourism Committee, in cooperation with the Deutscher Reiseverband (DRV), Germany’s leading travel trade association and fvw Germany's top travel trade and tourism magazine, held the “fvw DRV Destination Forum Armenien” from August 30 to September 2, 2021. Within the frames of the event, 70 participants representing tour operators, travel agents, airlines, and media companies from Germany arrived in Armenia.
The event aims at raising awareness about Armenia as an attractive tourism destination in Germany, as well as creating a platform for discussion with local tourism industry and governmental institutions on improving Armenia’s presentation on the German market and strengthening tourism ties between the two countries.
During the first part of the event, which took place from August 30 to September 1, the participants had a thematic two-day trip to the regions to get acquainted with the touristic sights of Armenia, to discover the potential of tourism in Armenia. Thematic tours included adventure, cultural, eco and gastronomic directions.
On September 2, a business forum was held, during which Armenian tourism companies had a unique opportunity to present their tourism products and establish business relations with German delegates.
The “fvw DRV Destination Forum Armenien” is implemented with the support of “Innovative Tourism and Technology Development for Armenia’’ project funded by the European Union and implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).