Participation at Embedded World 2024 Expo


The Private Sector Development and Technical Vocational Education and Training South Caucasus (PSD TVET) Programme invites GIZ beneficiary technology start-ups to participate in Embedded World 2024 Expo (, taking place from 9 to 11 April 2024 in Nuremberg, Germany.

The Private Sector Development and Technical Vocational Education and Training South Caucasus (PSD TVET) Programme implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the Federal Ministry for Economic Cooperation and Development (BMZ) is operating in the three countries of the South Caucasus - Armenia, Azerbaijan and Georgia.

The goal of the programme is to improve the conditions for sustainable economic development and support inclusive growth. In Armenia, the programme supports wine, tourism, IT/precision engineering and logistics/transportation sectors.

For participating in Embedded World 2024 Expo up to 10 start-ups will be selected, which will receive the opportunity to present their products on designated stands for Armenian start-ups. Embedded World Germany is a premier event for the embedded systems industry, attracting a large number of exhibitors, visitors, and industry professionals from around the world.

The selected start-up will have an opportunity to:

  • network with relevant and potential partners, high officials, investors, and clients not only from Europe but also from all over the world
  • being part of the Armenian delegation and presenting your business under the Armenian joint start-up stand
  • pitch during the start-up session in the Exhibitor Forum
  • possibility to submit an abstract for the embedded award category Start-up (the three best submissions will win a joint media budget of EUR 45,000 in WEKA FACHMEDIEN media channels)?
  • start-up coaching (by BayStartUP)
  • enhance their visibility

The aim of the project is to increase the awareness about the technology field in Armenia and create linkages between Armenian and global stakeholders.

The selected applicants shall participate in:

  • Two-day training/workshop
  • Embedded World 2024 Exhibition
  • Feedback and Follow-Up session


Selection Criteria

The application is open to the GIZ beneficiary technology start-ups that are legal entities registered in the Republic of Armenia and that have been operating for less than 5 years. The start-ups should have a ready product/service or MVP.


PSD TVET will cover the following costs: Insurance, visa, participation fee, booth construction, and accommodation.

The participants should cover the following: travel expenses and daily costs, and expenses of preparing their product/service marketing materials.


June 22, 2023                   Info Day

July 2, 2023                        Application Deadline

July 12, 2023                     Deadline for Selection of Participants


September 2023 (dates TBC)                          Workshop sessions

January- March 2024                                         Preparation of participants

April 7-11, 2024                                                    Participation in the event

End of April 2024                                               Feedback and follow-Up



Application Procedure

Please follow this link to fill in the application: You can submit the filled application by sending it to [email protected] email. Please make sure to name it “Application for Embedded World 2024 Expo” and your company name.

All the information provided during the application process will be treated as confidential. All individuals involved in the evaluation signed Non-Disclosure Agreements and are bound to confidentiality.

All interested candidates need to submit their applications with all required documents until 2 July 2023, 23:59 EVN time.

All applications received after the deadline will NOT be considered. Up to 10 applicants will be selected based on their applications.

For all interested candidates Info Day will be organized on June 22, 2023, 15:00. For detailed information please follow website and Facebook page.

We will provide more information on the application process and answer all open questions.

In case of further questions, please contact us at: +374 43 01 07 27 or via email at [email protected].